tennis ball

40 Luv Clothing Introduces The First Urban Tennis Apparel Line
40 Luv Clothing announces the launch of the first-ever line of tennis apparel geared exclusively to the growing urban marketplace. Blending together both fashion and sports, 40 Luv Clothing answers the calls of new tennis fans that cannot relate to the generic image that tennis has typically portrayed. Developed and designed by entrepreneur and former entertainment event planner, Marvin Coleman, 40 Luv Clothing is a fresh and unique voice in todays urban and sports apparel markets.Logo emblazoned signature t-shirts are currently available by special order. And like its name - meaning a perfect, winning tennis score - 40 Luv Clothing continues to win over fans in both the sports and entertainment industries with initial requests for branded pieces coming in from some of today's top urban fashionistas. 40 Luv Clothing officially made its debut at the 2004 U.S.

Open with an advertorial on USA Networks featuring 40 Luv Clothing's President and C.E.O. "Launching at the U.S. Open to acclaim from top tennis insiders was more than I could have asked for, stated Marvin Coleman, President and C.E.O. of 40 Luv Clothing. "Watching the positive reaction to the line from top tennis professionals proves that today's tennis players want to dress with a little more flavor."Tennis players are growing in popularity.

Whether it's Andy Roddick being photographed at a Hollywood movie premiere, tabloid questions of which actor Lindsay Davenport is dating or Serena Williams conversing with NBA players, tennis, entertainment, fashion and urban clothing are all melting together into pop culture, making way for brands

such as 40 Luv Clothing.40 Luv Clothing, tennis apparel's wildcard, just as its name states, plans to win over the urban fashion world as well. Urban fashion is extremely profitable and currently sells over $2 billion in clothing per year. 40 Luv Clothing will initially compete with established urban brands such as Baby Phat, Enyce, Sean John and Roc-a-Wear. However 40 Luv Clothing is the final piece in today's sports apparel puzzle. By specifically compounding on younger and hipper audiences newfound love of tennis, 40 Luv Clothing will also compete with top sports line such as Adidas and Reebok.Currently solidifying talks with a major distributor, 40 Luv Clothing is being produced independently and will be available online in winter 2004 in time for the holiday season.

Also, the line will be available in select retail outlets by spring 2005. Stylists, designers and models from other top brands have been secured and will be in 40 Luv Clothing for its spring launch.40 Luv Clothing, tennis apparel's new ace, is a hybrid of tennis and urban apparel. As the first official urban tennis apparel line, 40 Luv Clothing brings together entertainment and sports into one fashionable combination. Founded in 2003 by entrepreneur and former entertainment event planner, Marvin Coleman, 40 Luv Clothing is geared up to take over both the $2 billion a year urban apparel market and the lucrative sportswear market. Currently available by special order,40 Luv Clothing will be available online in winter 2004 in time for the holiday season, and in select retail outlets in spring 2005.40 Luv, Match!.